With more than 750 million members worldwide, LinkedIn has emerged as the largest online professional network in recent years. As a B2B-centric resource, LinkedIn is one of the best platforms for marketers to connect and build strategic relationships. Studies show that 80% of B2B leads come from LinkedIn. The platform provides opportunities to create content in your niche that reaches a more relevant audience. It allows you to build relationships, establish thought leadership, generate sales leads, gain useful insights, conduct market research, improve your reputation in your field, and build online communities. However, there are still many businesses that are not active on LinkedIn due to their lack of knowledge in implementing a strong strategy to promote their business. So if you are running a B2B company, and not using LinkedIn as a marketing tool, you are missing out on a lot of leads and revenue. A professional social media marketing agency like Hats-Off Digital offers the best LinkedIn marketing solutions for your business. If this isn?t enough to convince you to expend some marketing effort on LinkedIn, we have compiled some reasons to include LinkedIn in your social media marketing strategy. #1 For Increasing Brand Awareness Social media is meant to connect you to others all over the world. However, the problem with sharing information about your business on other social media is that many of those users do not fall within your intended target market. In fact, only a small percentage of those may be business owners. LinkedIn, however, is designed for business professionals. It is a platform where people are expected to talk about their business and services. Thus by sharing information on your business in the form of posts, articles, or links, you are building brand awareness within a market that cares about your services. This does not mean you do not use other platforms for your social media advertising efforts. Adding LinkedIn to your social media marketing strategy will help you in connecting with like-minded business professionals and in growing your brand awareness. #2 Generating Leads Apart from brand awareness, LinkedIn is also an invaluable tool for generating high-quality leads. When you connect with people on LinkedIn, you will get greater opportunities of reaching out to businesses that are interested in your services. You can also narrow down your connections based on their title, location, industry, and even the company they work for. This is a great way to find your next client or customer. By interacting on group-related posts, you can identify new leads. Through content sharing and liking, you can get insights into what they find interesting. By replying to questions on LinkedIn, you can demonstrate your know-how. So, when potential clients see your answer that aligns with their needs, they will initiate contact. #3 Driving Greater Traffic Apart from getting leads, you can also drive greater traffic to your company?s website. This starts with creating great content that is not just interesting but also unique which leaves people wanting to read more about your company and its services. For this, you have to ensure that the prospects know what to do next when they finish reading your content to avoid losing them. By hiring our social media marketing services, you can ensure that your posts are engaging and have the right call-to-action that will help in driving traffic to your website. #4 Gain powerful marketing insights Another benefit of using LinkedIn in your social media marketing efforts is the ability to listen to your customers. Every product of every business is designed around a pain point, and that is what drives prospective clients to purchase your product. When you listen to what your potential clients need, you can create marketing that resonates with them. Using the insights you gain, you can articulate better blog posts, white papers, and even case studies that focus on solving the specific problems of your customers. #5 Industry Education Apart from marketing, you can also learn from top industry leaders in your industries. By observing what they do differently and how they do it, you can get ideas on how to use those tips you gather, in your business. By sharing the articles of top industry influencers on your groups and LinkedIn updates, you can build a reputation by association. Take it a step further and comment on the content of these influencers, you will gain exposure to your target market as a result and also may drive traffic to your business. Do you want to start using LinkedIn for marketing but need help? Or does your company already have a presence on LinkedIn, but is not it strong enough? While LinkedIn can be a wonderful tool for B2B leads, there many mistakes that businesses make when utilizing this tool, like pushing your sales, using generic bulk messages, uploading poor-quality content that is not appealing or interactive, and not optimizing your profile. To avoid making such mistakes, you need to hire our social media marketing services that will help you in creating a strong LinkedIn identity. Furthermore, by hiring a social media marketing specialist in India like Hats-Off, you can take full advantage of this extremely valuable B2B marketing tool to increase your brand awareness, foster your connections and increase traffic to your website. We offer strategic planning, social media advertising, social selling training, and sales enablement tools that can help you win online.

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