Unreal, fictional, unbiased, and 24/7 available; Virtual influencers are becoming a trend of the giant industry. Lil Miquela Sousa has over 2.5 million followers and has released 15 Spotify singles. She has starred alongside Bella Hadid for Calvin Klein and is the face of Prada and Samsung. Everyone thought her to be of flesh and blood until the social media advertising creators revealed she was not real.
Virtual influencers have changed the game with three times more engagement via social media advertising as compared to human influencers.
Virtual Influencer is one example of AI taking over humans.
They are not real; just digitally created personas with emotions, realistic characters, and personalities like humans. Also, cost-effective as CGI technology continues to cheapen contrary to the influencer marketing budget that keeps increasing. It is expected the categories and sizes of virtual influencers will diversify in future years.
How do brands benefit?
Brands on the verge to reach a new type of audience and always want to stay ahead of the curve should take this trend seriously.
People tempt to be infatuated with this whole new concept of virtual influencers; also, these influencers have over a million followers and prove to be useful for your brand.
Presenting your brand in a new way, reach a new audience, and connect with them additionally with the work flexibility that these virtual influencers provide. Collaborating with these influencers generates a futuristic technology adaptive perception about your brand and an intellectual positioning. Social media marketing agencies recommend virtual influencer collaboration to present your brand to a large number of audience.
Brands that tried their hands at Virtual influencers:
In 2018, Balmain, a French Luxury fashion house, featured three virtual models as part of the ‘Balmain Army’
Puma partnered with Maya as a brand ambassador in South East Asia.
KFC created a virtual Colonel Sanders that engaged with other famous virtual influencers across the social channels in 2019.
World Health Organization (WHO) partnered with Knox Frost, who is a health and wellness virtual influencer to focus on social distancing practices during the global Covid-19 pandemic.
Follow these virtual influencers on Instagram:
Laila Blue: Based in Dubai, half French and half Lebanese. She recommends and promotes cafes and restaurants.
Noonoouri: She is the fastest growing influencer on Instagram and CGI sensation on virtual block. KKW beauty contract and has been featured as Dior Cosmetics’ ambassador.
Followers: 367 K
LalMiquela: OG of virtual influencer, launched by BRUD. She is half Brazilian and half Spanish. Released a Top 10 Spotify single, posed wearing brands from Chanel to Vetements, and collaborated with labels like Off-White, Proenza Schouler , Moncler and Prada.
Followers: 2.8 M
Imma: From Tokyo, Japan and created by CG company ModelingCafe. Her resemblance to humans is uncanny and unrecognizable.
As a brand, are you in a dilemma of whether to choose real-life influencers or virtual influencers for your social media campaigns?
Connect with us to know more.