“Google only loves you when everyone else loves you first.” – Wendy Piersall
The weight of this quote is immense. Google’s mission is to organize all the information and rank websites based on what is best. And what is best is determined by the users. So by giving the users what they want, you can make them fall in love with your services and consequently get ranked higher by the search engine.
It all starts by making your website attractive and efficient, which will make users want to use it. When most people design their websites, they keep in mind Google’s search engine spider, thus they ignore the most important part of search engine optimization– their clients.
At the end of the day, ranking #1 on Google is of no use if your website is not designed with the user in mind. Even though you will be getting traffic, you won’t be getting traffic that converts into leads and sales!
Up until a few years ago, search engines ranked websites based on things like keywords. Today, user engagement has become a critical factor for increasing a website’s SEO rankings. These engagement variables include things like the time visitors spend on the website, the pages they visit and so on. So now, when Google determines which websites to show in the top rankings, it takes into context real human behaviour. Human behaviour is greatly impacted by the appearance, feel and usability of your website. Thus User Experience and User Interface design have both become pivotal to search engine rankings.
This blog covers how the user interface (UI) and user experience (UX) design help in your website’s SEO rankings. It will help you understand which aspects of UI and UX design you should focus on and how that will affect search engine optimization.
UI Design and SEO
Putting it quite simply, the more attractive and engaging your website’s user interface is, the more users will be compelled to use it. There is little point, however, in making your website aesthetically pleasing if the structure and functioning do not work seamlessly to boost SEO.
If you want to create the best user interface design possible while also having access to a professional web design, branding, digital strategy and development, you should consider hiring us as your UI/UX design and development agency in Pune.
Regardless of whether you get experts on board or not, here are some things to keep in mind when working on your User Interface design.
- Simple Navigation
Every good UI design’s spearhead is a well-designed user interface that can visualise your visitors’ needs; thus, enabling them to find out what they are looking for quickly with ease. When you optimize your website’s structure and navigation, it can help in increasing the search engine rankings of your site. This is because when your website is simple to use and navigate through, users are likely to spend more time looking through your services and products, which in turn will boost your website’s rankings.
- Responsive Design
With the rise in the use of mobile phones, it has become increasingly important to ensure that your website is mobile responsive. If your website is not mobile-friendly, it can dramatically limit its user-friendliness.
Another element of UI design that is often overlooked is headings. If you do not utilise proper heading for your pages, then the search engine will not be able to fully understand the purpose of your website. When you use appropriate headings, it becomes easier for search engines to index your website.
- Clean Code
Apart from making your website user-friendly, you also need to make it search engine friendly. Using clean code for your website will ensure that it gets crawled by search engines easily. If your code is difficult to read, then your site’s rankings will be very low. Furthermore, if you do not use clean code, then your website’s loading time and performance will also be slow which will turn away visitors, thus giving a minus point in SEO.
UX Design and SEO
A good UX Design is basically having a website high on user satisfaction and ease of navigation. Although it is not directly linked to SEO like UI design, a UX design still affects your search engine rankings to some degree. There are several metrics that search engine rankings use to indicate the quality of your website. Your ranking is then affected by these metrics. Some of these metrics are linked with UX design. The following UX elements can help contribute to better search engine optimization.
- Meta Tags
Although mostly overlooked, meta tags- your meta title and meta description- are what entice your visitors in the first place. If your meta tags are optimized with the right call to action, they will promote clicks. Thus search engines will find your content more valuable and push up your site’s rankings.
- Bounce Rate
Another aspect to pay heed to is your site’s bounce rate. If your bounce rate is low, your SEO performance will increase. For reducing the bounce rate, you need to ensure that users stay on your website for longer. This can be done by creating content that targets the user’s pain points and provides them will valuable information.
- Inbound Links
Your website’s authenticity and value increase when more people link back to your website. When backlinks are used, your SEO performance will also increase. Backlinks prove to Google that your site has value to add and is useful to others.
- URL Structure
Last but not least is the URL structure of your site which can help in your SEO rankings. When you use an effective URL structure for your pages, you can guide users through the overall hierarchy of your website. The URL communicates what the page is about. When you use ineffective URLs, the users will not get a clear idea of how the pages are linked to each other. Furthermore, search engines like Google use the words in the URL to index web pages. Thus, for both your website visitor and the search engine, it is important that your focus is on coherent and clean URLs.
By now, it should be clear how important both UX and UI design are in your SEO. A good UI design will help make your website more easily navigable with simple navigation, clean code, a mobile responsive design and appropriate headings. A good UX design incorporates things like meta tags, decreasing bounce rates, inbound links and the right URL structures.
However, even after gaining insights on what makes a good UI/UX design, it can be challenging to find the right setting for your website. If you are unsure how to begin, our UI/UX development services in Pune can help you in getting on with the process.
As SEO and UI/UX designing is a process that requires a whole lot of research, continuous design and execution combined with consistent analysis. Thus it is an approach that requires a lot of testing, analysis, feedback from clients and technical skills. For this purpose, it is best to outsource UI/UX design services in Pune like us that can help your turn your investments into higher search engine rankings.