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The Principles Of A Successful Dark UI Design

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ui/ux design and development agency

Every brand and business use colors deliberately in their product designs, packaging, ads, and websites. Digital products with dark UIs are associated with elegance, power, and mystery and are a growing trend.

But despite the several benefits, many challenges come with designing dark UIs and will not meet your expectations if implemented poorly. So before going “dark,” there are some things that you need to keep in mind to create an effective design apart from hiring good UI/UX design services in Pune.

What is Dark UI?

In color psychology, different colors represent different things for different people. Humans react to colors based on a complex series of interactions between our preferences, family upbringing, and cultural background.

In most cultures, red stands for love, fertility, and strength. Green is associated with growth and freshness because of nature. Blue is seen as calming and peaceful as it is related to the sky and sea. Color is emotional.

Dark-themed UIs can be elegant, sophisticated, and dramatic. It is also said that dark mode can reduce eye strain, but there is no evidence of this being true. Still, more often than not, dark UIs are an aesthetic choice. Plus, they are a much-needed shift from the usual bright themes.

Dark UI vs. Light UI

It is important to remember that not all interfaces are suitable for a dark theme. Designers have to look at the brand fit, cultural suitability, and color psychology before creating a dark UI theme for any business.

B2B and SaaS application dark UIs are pretty tricky to design. The standard web UI components like data tables, widgets, forms, and dropdowns can look too odd on a dark UI design if it is not implemented correctly.

UI Designers who have not worked with dark UI design before might find themselves in rough waters. However, an experienced UI/UX design and development agency in Pune with a solid portfolio in designing dark-themed websites can easily navigate through the pitfalls and challenges that a dark UI design present.

So, without further ado, here are some of the best practices that Hats-Off’s UI designers follow to build an aesthetic and appealing dark mode UI.

  • Avoid using pure black: A dark theme is not a black theme. It is best described as a ‘low-light’ theme. One of the main concerns of many designers is to have enough contrast so that the visual elements have a distinct separation and the text is visible. So many novice designers make the mistake of using a black background with white elements and text to achieve a strong contrast. However, it is best to steer clear of true black backgrounds. Even if you use a pure black background, avoid using white on pure black colors. Pure white makes our eyes need to absorb more light. When this happens, fonts can blend with the background and make the text appear blurred.
  • Reduce color saturation: Avoid using saturated colors on dark themes. Saturated colors can look good on light surfaces but make the text harder to read on dark surfaces. Instead, try using low saturation or slightly muted versions of primary colors for optimal performance. As a provider of UI/UX development services in Pune, we help you develop a color scheme that not just goes with the overall theme of your brand but also helps you create a good contrast.
  • Leverage negative space: Being an experienced UI/UX design and development agency in Pune, we have seen many brands make the mistake of stuffing their website with content. One of the most fundamental elements of a successful dark UI design is the smart use of negative space. Dark UIs can make the products appear heavy and overbearing if designed poorly. Minimalist design is the most you can do to make an easily scannable dark UI design.
  • Communicate depth: Create a content hierarchy in your website design. Use a scale of lighter colors to show the elevation. Avoid using shadows in dark mode. Instead, use borders to emit depth levels for the UI elements.
  • Design light mode first: While shifting your design from light to dark mode, consider keeping all the visual cues in the same place. Don’t ignore or remove your branding colors just for the sake of a dark theme. Instead, use a color pallet that focuses on inverting the existing colors without losing UI efficiency.
  • Test your design in both light and dark modes: Check how your UI design appears in both the modes and adjust your designs as needed. You can also test your website after sundown with incandescent lighting.

Dark UI design can be stunning and effective at capturing your audience’s attention when done well. But when done poorly, they can be challenging to engage with. Dark UI themes are suitable for some digital products but an absolute failure for others. For courageous businesses ready to cross over to the “dark side,” Hats-Off is here to help answer your queries. Get in touch with our experts to discuss how we can help elevate your brand’s website through a unique and stunning design.

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