Whether your end goal is to inform and entertain your readers, promote your products and services or promote your work, one thing is for sure- you want as eyes to see your content as possible. Simply put, you wish to increase your traffic and build an audience base for your website.
How can you go about this?
There are a gazillion ways to drive traffic to your website, but as an agency that provides Search Engine Optimization Service, we confidently say that SEO is the most effective. SEO has a collection of strategies and techniques that can help your page rank higher in SERPs. Ranking higher on search engines will increase your website’s visibility and consequently boost its traffic.
- Choose an SEO-friendly WordPress Theme
When choosing a theme, many people tend not to think about search engine optimization (SEO) because let’s be honest- you are thinking about the visual designs and interactions when designing your website.
However, the theme you use will also play a role in the SEO of the website. For example, it can affect your site’s speed which is a vital element in search engine optimization (SEO).
The way a theme is developed also matters, as a clean code gives your site an opportunity to rank on the first page of search engines. Therefore, you will want to pick a theme that is SEO friendly.
- Determine Your Preferred Domain
When you choose a preferred domain, you will be choosing between two things: www and non-www.
Although there is no SEO benefit to having either www or non-www when selecting your preferred domain, a www version of the domain is used for large company websites. This is because a www version allows having a CNAME record to help redirect traffic for failovers.
- Add Breadcrumbs to The Pages
As Search Engine Optimization Specialists, we have seen that many often forget breadcrumbs while developing a website. Breadcrumbs are an essential element of SEO-friendly websites as they make navigation easier, and Breadcrumbs encourage users to visit more pages of a website before leaving. While performing search engine optimization for our clients, we ensure implementing breadcrumbs on the site to make it more SEO-friendly.
- User-friendly Permalink (URLs)
Permalinks are the permanent URLs that point to your website’s posts or pages. People use these to reference and link back to your site. Clear and descriptive links that describe the page’s content make things easier for search engines and users.
It helps search engines make sense of your website and boosts its ranking. It also
- Enable or disable comments in WordPress
Enabling or disabling comments in WordPress can also affect your rankings. This, however, depends on the current setting of your WordPress website.
Google’s John Mueller says that removing comments on your sire can impact your rankings if you already have comments on your sire.
So -depending on how spammy the comments are- you might want to keep them as it is.
If you don’t have comments enabled, it can be better to keep it that way, as sometimes comments with bad spelling and grammar can also affect your ranking. Ultimately, it is up to you to decide whether your site must have comments enabled or disabled.
- Use SEO-friendly plugins
SEO plugins are an excellent approach to identifying and enhancing on-page and technical SEO recommendations. However, one must be careful about what plugins they add to their site.
Too many plugins can result in unnecessary code, heavy markup, and non-semantic code that can increase your page load speed. As a search engine optimization agency, we recommend installing the following plugins for WordPress:
- Yoast SEO
- Rank Math
- Broken Link Checker
- WP Super Cache
- Ensure that HTTPS is enabled
Use an SSL certificate to secure your website. Although it is not a factor in deciding whether a page is indexed or not, a secure website invites more viewers and subsequently increases your ranking. If you have not yet enabled SSL security on your website, get to it right now!
- Catchy Meta Descriptions
A meta description is an element that summarizes the content of your page or post. It gives users and search engines a brief description of what they will read or find on your website or the specific page.
The ideal length of a meta description is between 120 to 150 characters as this is all that Google will show on its results page.
Writing compelling meta descriptions can bring more readers to your post, adding to your rank. Adding relevant keywords to meta descriptions and your content will help your site get found easily and also help in its search engine optimization (SEO).
- Craft compelling content
One of the best ways to improve your search engine optimization is to curate high-quality content. Good quality content just does not entail the material you write on your website.
You need to understand the subject you are writing about and add keywords to your content to capture your audience’s attention.
Avoid creating duplicate content on your site, as it can negatively affect your SEO score. Duplicate content refers to topics that have already been discussed on your website.
At Hats-Off, we create search-engine-optimized content for our client’s website and blog. This helps to establish them as an authority and expert in their niche, contributing greatly to their SEO.
Search engine optimization (SEO) encompasses a wide range of strategies and techniques, so it can get a little intimidating. However, with our search engine optimization specialists, you can get your website to rank higher in the SERPs.
Implementing these small changes on your website can help in boosting your rankings. Having the right foundation, creating good quality content, and hiring a good search engine optimization agency will ensure that your website rises to the top.