Most people ignore the reviews they get on their page. Be it good or bad, reviews are important. At least you know that your page is engaged. Research says that around 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations. Few years ago Facebook started with reviews, too. Facebook reviews, ratings, etc. equally play an important role. Customers and clients could leave starred reviews for all of Facebook to see, and now those looking at you on Google can see them too. Nowadays, any person who searches for your brand on google, they will also see the ratings from Facebook which is out of 5.
Firstly, Reviews on Facebook will make you understand, where you are doing good and where are you lacking. Good reviews are always beneficial, but negative reviews affect more. Therefore, a negative review could affect your business beyond the social media site. 90% of customers are influenced by online reviews, which means that this score is now a vital part of your business’ success. More reviews and higher star ratings equals more viewers.
Make sure that reviews are in the tabs on your Facebook page. The moto is to encourage customers to spare a couple of minutes to review you. Always follow these for reviews
- Ask Questions
- Interact with your customers.
No matter how much you work, negative reviews will appear. So one should be very smart to deal with the negative comments. Always respond every review as soon as possible, for negative comments be apologetic and calm. Handle the heat of the moment and be politely. Reviews make a difference; next time don’t ignore any.