Tiktok has been a huge sensation in the past few years on the digital media platform. Literally, everyone is a star with using a Tiktok today. You never know, you might land up starring in a Bollywood movie with your skillsets exposed on Tiktok. So how exactly are businesses using this to their advantage?
- Understanding how the platform works
Businesses use this as a number game, with the stats determining the number of increasing followers, views, reach and impressions generated through this platform. Based on this it has become very easy for businesses to determine what is working in the market and what is not. A certain amount of budget is required to be set on a daily, weekly, monthly or yearly basis for this and based on an evaluation of the determinants, businesses decide how much more they want to invest in this or boost the promotion for an existing post.
- Using Advertisements on Tiktok
Tiktok is an excellent platform to get your brand noticed and reached out to a wide audience by a product or brand placement activity or running the advertisements at intervals for the same. Usually, the viewers view the entire complete video and only then they move on to see the next. Advertisements between videos ensure that the viewer has viewed your video. Very often one cannot view the entire video until the viewer does not complete viewing the entire advertisement.
- Promoting User Interaction
Music companies usually use Tiktok influencers to cross-promote the user interaction that exists between the company and the end viewers. The influencers act as a medium to extend the brand’s reach and create an impactful video on the same. For example, a dance performance done by a Tiktok influencer on the music track produced has high chances of the viewer recalling and humming and dancing to the tunes as well, meeting the end objective of brand recall.
- Choosing Fun, Unique, and Creative Content
It is extremely important to ensure you are promoting good and the right content on the platform, as the content is king. Ensure it is not controversial in nature, and keep it simple and catchy and make sure the right message is conveyed to the audience in a direct manner. This can be challenging to undertake but this will be great fun to undertake as well, get original, get whacky, as this is the most important step as the viewer determines in the first few seconds only does he or she want to read more about the brand and continue seeing the advertisement.
- Using Hashtag challenges for Influencer Marketing
Hashtag challenges are essential in Tiktok. Make it happen – people actually participate. It becomes a sensation overnight as well. Use your hashtags well, and you will realize, people will remember these challenges even as months pass by. This is an amazing way for brands to invest in brand recall activities. For example Pepsi #Harghoonthmeinswaghai.