Public Relations seems to be a very lucrative career option but few things need to be kept in mind before beginning your career in this field.
1. Good Communication Skills
Having a good command over your language both verbal and written is one of the most important factors in this field. It can either make or break your future career. PR is all about having a good communication skill. This talent is essential whether you are drafting an email, a release, or making any communication proposal.
2. Keep Yourself Updated
In today’s world, it’s very essential to keep yourself updated and the best way to do is to read and read. In this profession especially, it’s important to know your clients and their sectors. At the initial stage of your career, make it a habit to give your 30 minutes and dedicate it towards reading and tracking relevant newspapers and the journalists covering the respective beats. This practice will further help you in knowing the journalists pretty well and the kind of stories they do.
3. Prioritize Your Work
When you have too many things on a plate, it’s better to prioritize your work based on its importance. Organizing your work can be one of the biggest challenges. You have to be on your toes and will have to figure out fast as how can you be more productive and efficient in your day to day work life.
In your career, there will days when you have to juggle between so many works whether it is tracking your client’s coverage, sending Industry Stories, Planning for the Press Conference, etc. To execute all the work, you need to be multi-talented. Understand the relevance and importance of your work and then decide which work needs to take precedence.
5. Be Attentive
Whether it’s your team meeting or a formal email from your subordinates or your clients, it’s good to be engrossed and pay attention to each detail. Proofread every document before sending it as your error may determine you.
When you are working as a team, its always good to be accountable for your work and choices. It helps in bringing more productivity, efficiency, and transparency among the team. In case if you make any mistake, rectify and learn from it and move ahead.