For a long time, we have all been hearing content is king repeatedly, incessantly by marketers. But when one thinks of ‘content,’ they assume it is writing blogs or articles- you know, all those boring, wordy writings that maybe no one ever reads. While this is obviously not true (since you are reading this right now), content is far deeper and broader than simple blogs and articles posted on your website.
While posting on your website is important and leads a large hand in your growth, today’s challenge has become creating content that stands out content that is powerful enough to move your audience, not just static words on a piece of paper (sorry, screen). But how do you go about achieving powerful content? Well, there are certain tools for that, or rather modes of content, that you can use to create content that moves. When used the right way- emphasis on the right- these strategic methods can prove to be powerful tools for your growth. Fortunately, we are here to provide you with all the details you need to thrive in each channel.
Guest posting: Guest posting is when you write a post for another blog or website. You must have heard of this strategy already, as it is not new. However, with so many people doing it these days, it has lost its effectiveness- unless you make an effort to create unique content.
So instead of simply writing a blog post, write a blog post that is 10 times better than the current post on the same topic. There are many ways to do this- the top one being hiring professional content writing services who curate a unique post that correctly resonates with your opinions as the subject matter expert.
Webinars: With the recent boom in digital content and thanks to the pandemic, webinars have gained traction. If you spend even five minutes on social media, you will probably come across a webinar ad. Webinars are one of the powerful content marketing modes as they allow companies to do an email newsletter, connect with experts in their niche and generate more sales. Invite industry leaders to your webinars as speakers or co-hosts, which will boost your webinar views and guarantee its success.
eBooks: eBooks are another mode to expand your email address base and educate your readers. They also help in establishing you as a trusted source of information in your industry, thereby increasing leads and sales of your services. Of course, there are a few things to keep in mind while writing an eBook that can decide your book’s eventual success or failure. One, choose a topic that your audience must be interested in. Next, your eBook should be informative to read, but it should also be interesting enough to gain readers. No one wants to keep a textbook or technical papers- keep the style conversational as if you are talking to a friend. People like relatable content that they can easily understand without trying too hard.
Video Marketing: This is no secret, but video marketing is all the rage now. With apps like Twitter and Instagram focusing on video-first content, video has become a pillar of digital marketing strategies. According to Hubspot, 78% of people have been convinced to buy a product through a video. The base of every great video is a great script. No one can create a viral video with a mundane script and zero uniqueness. Apart from this, make sure your video is apt for your business- explainer videos, demo videos, customer testimonial videos, social media ads- there are bazillions of video types to choose from, so make sure you choose the right one that your target audience will watch.
Online courses: Have an ocean of knowledge you want to share with others? Consider creating an online course. Throw in your personal experience, opinions, and tips for valuable lessons. You can deliver your content through documents, audio clips, videos, or a combination of all these. This content distribution has become popular in the past few years and has many unknown entrepreneurs into superstars. Get a great writer to create engaging scripts for your lessons, and start teaching today!
To sum up, it is safe to say that content marketing is one of the best ways to engage with your audience. With a good content marketing channel and an even better content strategy, you can create a powerful content strategy that will take your business to new heights. At Hats-Off, you can take assistance from professional content writers who will curate powerful content for you.