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Youtube: If You Can’t Buy Them, Beat Them

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On May 17, 2018, YouTube announced the rebranding of its service ‘YouTube Red’ to ‘YouTube Premium’. This comes after Google is fully aware of the gradually increased demand for Apple Music and Spotify in music streaming, specifically. In 2017, when Apple failed to acquire Spotify after repeated attempts, now they’d probably go with the motto, if you can’t buy them, beat them’

YouTube has over a billion users, almost one-third of all people on the Internet and hence truly the largest monopoly video hosting site. Much of that viewing, CNET notes, are people listening to music, as music videos consistently rank among the most popular clips on the platform. Currently with no stronger competitor who can challenge the billions of hours of views. The challenge is figuring out how to turn those people into paying subscribers. Well, Google has already taken a step ahead to brand YouTube as the one-stop destination for all sorts of digital entertainment.

Taking one step ahead to kickstart the process of rebranding its service and relaunching YouTube Music to accomplish the primary goal of engulfing Spotify and Apple Music has just begun.

More About YouTube Premium

As per the blog published by YouTube, YouTube Premium is said to be more expensive than YouTube Red. While YouTube Red is charged $9.99 per month, YouTube Premium would be charged $11.99, per month. The initial rollout would be launched by the next week in the following locations:

  1. United States
  2. Australia
  3. New Zealand
  4. Mexico
  5. South Korea

They would have the following features:

  • The new YouTube Music: ad-free, with background listening and downloads
  • More, bigger original series and movies
  • Ad-free, background play, and downloads across YouTube

In a briefing this week, the company promised it will be closing the gaps between Play Music and YouTube Red over the next month, so Google Play Music users don’t lose features they’ve grown accustomed to.

There was no mention of India or any other Asian countries here, which means India and Asia isn’t YouTube’s focus as of now.

Until then, Google Play Music users keep enjoying!

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