People are so much confused between an article and a blog. It is common in digital marketing that they are used interchangeably. Is there a difference between both? Or are they just synonyms to each other? Some say that blog is a type of article. What is the actual fact? It is simple. It just depends upon the quality of the content and how you want to present it. They are similar yet apart.
A Blog was initially used for personal content, later the idea of blog got a wider scope. Blogs are the ones which have to be on your website very frequently and there should be visibility of your blogs. Blogs are most of the writer’s opinions or the opinions of the people he interviewed. They are short, simple and have a casual informal language which helps to reach the audience easier. Blogs are a way to express your thoughts, it’s like a digital diary. Then businesses started to use blogs to generate interest in their brands. To begin with they were just the corporate version of an individual’s blog. When businesses started to use blogs to generate interest in their brands. To begin with they were just the corporate version of an individual’s blog.
An Article is a formal description of facts and researchers. They are long, more than 300 words that’s why which they have less number of readers. They are not personally opinionated but opinionated on the basis of facts and statistics. Keywords are focused. Grammar and language are strict and flawless. It is more refined. Articles are usually published in newspapers and magazines. They are highly professional.
You have to choose whether to write an article or a blog on the basis of your target audience, content, skills and what is right for your business.