If you have heard of search engine optimization (SEO), you might be wondering if it is worth investing in for your business. Luckily for you, we are here to help you with that. This post will cover what SEO is and why you might not be ready to invest in search engine optimization.
Today, SEO is one of the most talked about strategies in digital marketing. In simple terms, it is the practice of improving your content and website to increase its organic (unpaid) search engine rankings. You can optimize your website to rank higher and improve your visibility using various search engine optimization tactics and strategies. As such, search engine optimization is one of the most important things one can invest in to grow your business in the digital world. So why would we ask you not to invest in it? Check this list of reasons you may not be ready to invest in search engine optimization (SEO).
You want ‘free’ traffic
There is nothing such as free traffic. A huge misconception is that search engine optimation is free since it is called an organic and unpaid strategy.
Getting quality and consistent traffic has never been free. It does not matter if you are a huge company or a startup; your aim with SEO must be to get a better Return on Investment (ROI). Higher ROI will require investing in the various components fueling your growth.
You want quick results
At its core, search engine optimization is a long-term strategy. If you want quick results, then SEO is not for you.
Results in SEO are realized over continuous and consistent efforts over months. At times, it may take three months to see significant growth, and at times it may take longer. SEO that delivers real value requires an ongoing, intentional investment in search engine optimization specialists and tools of growth.
If you are not in it for the long term, you probably should not invest in a search engine optimization service.
You think link building is the only way to build SEO
We acknowledge that link building is a crucial aspect of SEO as it is tightly interconnected with your domain authority. However, if you think focusing solely on link building will help you, then you are highly wrong.
Unless you focus on other aspects like keyword research, on-site content, and technical SEO- you can not get organic traffic and leads on your website.
You are not ready to revamp your website if needed
For search engine optimization to have any chance of success, Google crawlers must be able to scan your website and evaluate its accuracy and relevance easily. If your website impedes Google’s ability to do this, Google cannot figure out how your content matches its target keywords.
If your website is old or poorly constructed, you will need to revamp it before starting with other SEO tactics. Search engine optimization specialists can help you find broken links, outdated content, and missing or badly written title tags. These will need to be removed or updated for SEO to work. However, if you are not ready for your website to be burned and rise from ashes, then SEO is not worth investing in.
You don’t want to remove content from your website
The benefits of removing old content from your website are many. Think of your website as a flower garden- if you don’t remove the unwanted weeds that serve no purpose, you will kill all your flowers.
You should be ready to weed out irrelevant content. Unwanted and irrelevant content can reduce your site authority, dilute your overall crawl budget and cause site loading issues.
You don’t want to make an investment
As mentioned above, SEO is not free, and it will require not just monetary investment but also your time and efforts if you want to make it work. Producing new content, link-building, and developing new tactics require a large budget and a great deal of time and expertise.
A search engine optimization agency like Hats-Off can help you figure out how much you need to spend per the state of your website and existing content.
You are doing it because everyone else is doing it
As Google algorithms change continuously, so do SEO strategies san tactics. With this, you will need to consciously adopt new strategies to place your website on the highest rank in SERPs.
A strategy for SEO that used to work some years ago might not work now or in the future. Thus, your company will have to be on the constant outlook for new ways to perform SEO.
If you want to do SEO just because everyone is doing it and not because you understand its importance, then sorry to say- SEO might not be for you because you will not be ready to walk the extra mile for it.
You are not ready to take a risk
This is the hard truth of search engine optimization. Sometimes you will follow all the right tactics and all the suggestions of your search engine optimization agency. However, you still might not get the desired results.
Before starting SEO, you must understand that it is a trial-and-error process. The strategy that works for others may not work for you. This is where Hats-Off can help you. We design reliable search engine optimization strategies that can help you reach your business goals.
However, if you are not ready to take a risk, then you should avoid investing in search engine optimization.
Search engine optimization is a critical component in a website’s growth. However, if you fit the above criteria, investing in search engine optimization will not be worth it. Dabbling in SEO with a low budget and half-hearted efforts will not just waste your money, but you will also get the wrong impression about the effectiveness of search engine optimization. This will prevent you from reaching and reaping the true potential of what a great SEO campaign can do for your website. If you want to learn more about search engine optimization and how you can utilize it to boost your business, reach out to us to connect with one of our SEO experts.