COVID-19 has shaken the world and left the economies upside down. Its effect is now felt around the globe, with many countries in lockdown. Digital marketing agencies are facing several challenges in moving forward from the security of the data and the increase in the competition to the adoption of new technology and remote work. What’s most important is that they are willing to adapt to the change.
The world of Digital Marketing is evolving rapidly, and the recent COVID-19 pandemic brings new encounters for digital marketing agencies. During such times, there have been more spotlights on the aspects of marketing and brands as it is believed that these can make struggling businesses survive. Many businesses are struggling to survive, and marketing will be an essential part of their recovery. Times have changed in ways we could never fathom, and so should our approach to marketing and branding. Here are a few pointers to digital marketing that can help brands float through this pandemic.
How Digital Marketing is the saving grace for many, during this lockdown period?
Not all the small business and brands were reliable on the internet marketing before the global pandemic. Companies of all sizes and industries are affected by this virus in one way or another. Many businesses have seen a huge drop in their sale over the past few months. Some sectors have seen a complete cessation of business.
You must work on maintaining and marketing your brand during this time, ensuring that you stay relevant and available to the public. That way, you can continue in some capacity throughout the pandemic and beyond, which is why entrepreneurs started tapping on the untapped marketing sources. Digital marketing has been a savior to many organizations that were not dependent on online marketing practices.
Digital Marketing, just like other business practices, needs to be tuned to survive all over the coronavirus crisis. Entrepreneurs have realized that internet marketing is likely to be the only way to reach customers, as entire countries go into lockdown convincingly.
Connect with Your Customers on Social Media
Being helpless and stuck at home, we are left juggling between the various social media applications, which is also the mere contact available with the outside world. There is no better way to market your brand and reach out to your targets. By promoting the USP, building brand image can be very effortless via this medium. If Social media advertising is done properly, it captivates the audience in a large scale. So, choose your social media marketing agency wisely.
Make Sure Your Business Can Be Found Online
It’s funny how the traffic on the streets and roads has been replaced by traffic online. There is a significant increase in the search traffic over the past few months and will continue to climb as we hunker down. We are glued to our computers and phones scanning for updates and finding ways to keep ourselves entertained. Anything online in the present situation is being consumed more than ever before. It’s time to walk out of the den, it’s time to be noticed! Using marketing strategies like Search Engine Optimization (SEO), can prove to be wondrous in climbing to the top of Google’s Search Engine Results Pages (SERPs) leading the customers straight to you.
(PPC) Pay-Per-Click Advertising is a Clever Move
With more crowd at home in front of their screens, it’s an excellent opportunity for brands to use PPC advertising to connect with their clients and gain a competitive benefit. Pay per click advertising gives your business an alternative opportunity to scoop up that lost market share from competing brands that are pulling back during this time of crisis. This makes it easy to capture traffic, and conversions are possible because of reduced competition.
Stay Ahead or Jump in Front of Your Competition
Do you aspire to be on top of the Google SERPs? SEO from a good agency will give you an upper edge over the competitors by increasing organic traffic to your website.
By using the best keywords for your brand, your SEO agency will make sure that when the consumers type in their queries, they directly arrive on your website.
To climb to the top of the SERPs takes time and excellent search engine optimization strategies. If you don’t continue to optimize your website and post SEO friendly website content daily, you miss valuable ground in the search results, and your freefall possibly might result in a loss of thousand-dollar revenue.
Provide special offer and discount Opportunities for your clients
This uncertain period had hampered various businesses. Keeping that in mind, to show support for those who are connected with you and to make them hold on to your services, provide special discounts to keep the money flowing in and in turn benefit your customers.
Identify your product-market fit and create special offers. ‘A penny saved is a penny earned’, with businesses hitting rock bottoms, everyone is looking for offers and discounts to save up, making this a great way to engage with your customers.
E-Commerce website design development
Now is a perfect time to get your eCommerce website designed and developed to leverage digital marketing. As, there has been a massive invasion of consumers shopping online, causing E-commerce businesses such as Amazon to hire nearly 1,00,000 new employees to prepare. Utilize digital marketing strategies to stand out.
Inform Your Customers
In fluid circumstances, your business should also be fluid. While visiting stores and showrooms have become impossible, to keep reminding your consumers that you are still at their service make sure that they are informed about your agendas.
Don’t Fall Victim to the Panic Move
Panic moves are decisions made with urgency, without putting enough thought. When strategizing to market digitally, studying the available data and analyzing the problem and possible solutions from various aspects, will help you come up with effective ideas. Knee-jerk reactions would leave you stagnated.
Seek attention with the help of an App
Mobile application boosts the interests of the customers. Get a customized mobile app developed from the best mobile app development agency. The mobile app will provide an easy way to display your products or services to your existing and prospective customers in times of the global pandemic. They can use it as a solution for all their requirements every time they wish to purchase something. When you update the content of your mobile app, you can notify your mobile app users and get the first glimpse of the new products or services you offer. This tempts customers to check out your app regularly.
Redesign your website
After the services of your brands, people must find navigation through your websites comfortable and enjoyable. Get hold of your website development professionals and redesign your website. Attractive sites play a tremendously crucial role in attracting customers and improving conversion rates.
We have all become bitter towards how things have changed, but every coin has two sides and rather than cribbing about the situation it’s better to focus on the positive side. The available spare time provides scope for self-improvement, helps ideate internet marketing strategies and Search engine optimization presence.