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Fundamentals of Facebook Ads

2 min read

Advertising on social media is one of the marketing platform to reach audience in a simpler and quicker manner. Today almost everybody is on Facebook and spends most of time on it. Marketing on FB is the fastest way to reach every corner of the earth. Facebook helps us target the audience particularly and not waste time on others. It helps us focus on who we want to reach based on factors like interests, age, location and more.

It’s very simple procedure- You chose your goal, Target audience, Creates Ads and Facebook will show your ads to the audience. There are many tactics to run a successful campaign.

Before you start with a campaign you should know what is your basic goal like do u want to build awareness for your company, drive traffic to your web site, promote a specific event or generate sales?

Every objective will have a different way to be accomplished. So, one should be clear with his objectives. Targeting is a crucial part, you need to go in a very creative and wider way. Wrong targets will lead to nothing. When your ads appear the image should be attractive yet simpler to understand. Relevant content should be used. Image is the most vital factor, choose the best.

Things you should follow up with – Don’t let Facebook control your budget, make sure you pay attention on the reports and analysis, Keep Tracking and reporting, Always Check your progress, your call to action should be precise. Concentrate on retargeting.

These were the tips one can use. Simple Yet Successful.

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