Humans are gifted with the ability of visualization. Whether you are passing a billboard, flipping through a magazine, watching TV, surfing the web, or scrolling your social media. We see content everywhere. But do you memorize any of it? Do you remember what that content was after a while?
Chances are, if it did not grasp your attention, then you probably won’t memorize it. The best thing one can do for their brand is to create content that reaches people and is visually memorable. It is said that designers speak the language of color and imagery. They know the subtlety of presenting your business in an aesthetically pleasing way. As it only takes a few seconds for a customer to form an opinion about your brand. A brand is not only about the graphics or the logo. It’s about the company strategy, its mission statement, and the visual message it wants to depict. A graphic designer is expected to use their experience to communicate this message to your target audience. A graphic designer’s job is to form dynamic and interactive graphics so that the interface through which they interact with our web UI design is as close to ideal as possible. Luckily, some universal rules can help.
This blog highlights the ways of making effective visual content for social media and Ui designers to enhance all your future web design projects.The best way to do that is by hiring a social media advertising agency for social media creatives and a UI/UX design agency to develop websites and mobile apps.
Visuals in Social Media Marketing
When you hire an agency for social media marketing services (SMM), graphic design is a definitive part. Who knows it better than the agency that, no matter how great the text is, no one will notice it unless accompanied by nice visuals to grab people’s attention in the middle of browsing. Depending on the business type, social media marketing services can work for different purposes as well.
Visuals in UI/UX design and development
A website or mobile app’s visual design aims to improve a design/product’s aesthetic appeal and usability with suitable images, typography, space, layout, and color. Graphic design is about more than aesthetics. When you hire an agency for UI/UX design and development services, you get served by expert designers who place elements carefully to create interfaces that optimize the user experience and drive conversion.
- Know your audience: User research is a natural first step in the design process
- You are not the user: Testing with real users is an essential part of the design process
- Adapt design for short attention spans: Don’t overwhelm users with too much information
Types of Graphic Content
Graphics: Unique graphics and different illustrations can help the content stand out on various social media platforms and news feeds.
Photos: Eye-catching and creative photos are great for showing what goes on behind the scenes.
Videos: Everyone knows that an excellent video gets more engagement on social media.
Animations: Playful interactions are a great way to grab your followers’ attention or show a sneak peek of the story you will tell.
Quotes: Inspiring quotes are exceptional at reflecting the values of your brand.
Data visualizations: Data visualizations (infographics, maps, charts, diagrams, etc.) are among the best ways to make complex information understandable.
Design Tips for Engaging Graphic Content
Here are some of the essential elements and guidelines that might come in handy to create proficient graphics for social media.
- Lines (straight/curved/geometric/organic) – use these to form divisions, textures, and shapes.
- Shapes – use lines, different colors, etc. to design enclosed/self-contained areas.
- Negative space/whitespace – use the blank area around a “positive” shape to form a figure/ground impression or calm the design overall.
- Volume – use this to show the rich fullness of all three dimensions of elements on two-dimensional screens.
- Value – use this to set the relationship between lightness and darkness, typically through a light source to create shadows and highlights.
- Color – use this to set the theme/tone and attract attention.
- Texture – use this to define an object’s surface.
- Call-to-action – It’s great to make a design that catches people’s attention, but awareness is not enough. Marketers want their audience to be reactive. So don’t forget to add call-to-action elements and encouraging text to your design.
Successful design = Solid Graphic Design + Great Usability
A graphic designer should strive to create consistent and predictably organized content, but at the same time, impressively well-defined. A visual designer should meet users’ expectations, continue to keep their trust and impress them with a unique brand presence.