Public Relations has a charm of its own, and unlike any other marketing approaches, it will never force or go aggressive on a customer to buy a product or service. A good PR agency will work on the client’s image and remain in the limelight, which keeps the need for a great memorable PR campaign an absolute necessity. People may not remember you but they will always remember the way how you made them feel, and the effect of the same ensures a successful or a failed campaign altogether.
Dove’s campaign for real beauty is remembered till date, and it celebrates real women and of all kind, making each one feel beautiful in their own skin. The message they wanted to project that beauty lies skin deep was well communicated and executed, and well received as well. The work of a campaign is successfully accomplished.
Planning is extremely crucial in staging a campaign. When a campaign is planned in an effective manner, it attracts national media attention, creates a positive relationship between the company and public, has proven to boost sales dramatically, and can also build relationships with Journalists.
When a campaign is initiated and in the planning stage, there are a few steps one must take before releasing the message:
It is very important to decide on a campaign goal, set your success metrics and its limitations, choose the correct platform, know your audience and use a creative angle which making the story pitch for the media. A good press release narrates a story, it is not your regular advertising marketing tool, it gives you a platform to highlight how your product or service could be beneficial to others, what new you have to offer and adds a personalized touch to it when quotes are included of the client in the press release. It provides all the relevant information too for the journalist and the masses in a compact and clear cut manner. The focus should always be on the audience, from the clients end as well as the journalists perspective.
After the message is released, link building and blog and social media shares are extremely important to increase the reach of the campaign. The feedback and interactions through audience engagement will help analyze the effectiveness of the campaign. Tagging, hash tagging and trending are the buzzwords that help create more awareness about the challenge. The ALS ice bucket challenge became an overnight sensation with a simple objective to spread the awareness about the disease. However, the impact was huge. No that’s how you do an effective campaign which people will remember even for years to come.
Hats-off digital is a complete brand solution and a reputed PR agency in Pune/Mumbai. We represent a fantastic, cost-effective way to ensure that all our clients are clued up about what we do, plus we always try to broadcast the most beneficial business image. Being one of the best PR agencies in Pune, we believe in delivering clear brand messages via artistic ideas that are brought alive across all media. We also provide tailor-made solutions for our clients.