Copy writing in one of the most vital skills one can ever possess. Especially if you belong to the creative world and want to stand out with effective copies to make your brand look much better, it is essential for you to understand the need of the effectiveness in it. Not only for marketing purposes but a good writer will always help you to write better emails, website content, blogs, and social media posts.
Writers who have taken up writing as a new hobby or those who write occasionally, lose the charm of writing creatively and hence they are unaware of the latest trends of copy writing.
Following content will help you understand the mistakes you should avoid the scope of making your copy better will help you improve. Once you learn how to avoid mistakes, you’ll be on your way to crafting the most effective sales copy you’ve ever written! Ready?
- Add value to your copy:
Let’s understand value. Value is something which you should concentrate on first while writing a sales copy. It should serve the purpose of the copy, you want to get new customers, get more footfalls, target existing customers, etc. Whatever the objective is, you should be able to send the message clearly.
If you are completely aware of the product or service you are offering, you should also be able to understand the communication of it. As in, you should write in a way that directly hits them with the offer. But, you need to know the entire product in and out.
Your customers might be unaware of the value of your product, hence your copy should fill that gap. Once you understand the objective, you will also be able to think like a consumer and write what they want to read and not what you want them to. \
- Add more value:
Like I mentioned above, the purpose of the copy should fulfil the objective, right. So do not delay in doing that. Make sure that your first line itself is so hard hitting that the reader doesn’t scroll down. The headline should show what will the reader get if they read the entire copy. Rather than giving an opinion or asking something, you should tell them or inform them about their benefit.
BAD – What would you do if someone broke into your house?
GOOD – Get our free report and learn how to stop a burglar dead in his tracks!
BAD – Do you want to lose weight quickly?
GOOD – Lose 10 pounds in 10 days with our breakthrough system!
Ultimately, the job of the headline is to get people to read the rest of the copy (or at least skip right to the call-to-action where they can take that desired action.) If your headline successfully does its job of conveying value.
- Know your audience:
Many writers start without little or absolutely no research and believe on what they know. Very well, that will save a lot of time initially, but what if you’re wrong. You cannot be so sure that your audience will react on what you write. Hence, an in-depth research is necessary. Write what they want to read.
Market research is vital. There’s a reason why big players of the industry spend a bomb on research. They do all types of research, including uncovering their market demographics and focus groups that test individual products.
You need to know your market inside and out not only to make sure you’re writing the right stuff, but to make sure you’re NOT writing the WRONG stuff. Never assume to know your audience. Make sure you know it! Its either 100 or 0, there is no 50-50.
When you’re crafting any kind of copy, the primary thing you need to remember is that you must concentrate on value. Everything you say should point to the value of your product or service. Not on what you want the reader to do. Not on what you think they want to hear.
Remember to use words like GET in your copy. This immediately conveys value, because it reminds them they will GET something if they take the desired action.
Value, value, value. Concentrate on this, and your sales copy will shine, leading to increased conversions and ultimately increased profits.