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Convert Your Customer Support Centre into a Profit Making Centre

4 min read

Well a very simple answer to how to grow business is get more customers. But customer service is too important for any company to build better customer base. It has been observed that the clients already on board hold the potential to give more business than the current hence it is said that the current clients should be given extra attention.

It’s hard to overestimate the importance of providing a positive customer experience. Customers who had the best past experiences spend 140 percent more compared to those who had the poorest past experience. At the same time, 86 percent of customers will cease patronizing a business because of a bad customer experience. The data makes it clear that to increase profits, businesses must pay close attention to their customer support. For many companies, the customer support team has far more contact with any given customer than the sales team.

But there’s more to support than simply keeping customer happy. The idea is that if the customer has any problem, we should be able to provide a solution and eventually bring him back and buy your product or service.

Rework on the Support:

In centres where sales activities are not an initial component of support, it is often difficult to change that mentality. The key to establishing a profit centre is to hire right from the start with the understanding that sales is a component of the position. And the hiring process needs to be supported through training that reframes ‘sales’ as the final form of helping a customer. Investing time and resources in this key area can mean increased profits for years to come.

Tackle Existing Problems

This can help you save time and money while improving your customers’ experiences. Sending a newsletter that focuses on troubleshooting tips can be a big help to customers, along with creating a video or blog post that walks customers through correcting the issue..

The big question, is it possible to do this!

Yes, it can be done.

Every company is a little different, requiring unique support approaches. Using support to keep customers happy, gain insights and improve your offering is possible for any technology company. If you’re curious to see what kind of ROI one can provide you, you should learn more about making your profit making, I mean customer support centre a little better.

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