From content writers applying for copywriter roles to hiring managers wanting new hires to excel in both blog writing and social media copies- people have grossly confusing content and copywriting. The lines between content and copywriting have been blurred, with people thinking that since both are, in essence, writing, they can be done by the same person. Well, spoiler alert, …
Folklore, novels, short stories, stage plays, street performances, movies, and television series- prove that humans love listening to and talking about stories more than anything else since eons. The human brain is wired to respond to a well-crafted narrative. It is the best way to capture people’s attention, impart knowledge, and forge close bonds. Think of all the religious and …
Religious festivals are woven into the culture of India. They are filled with love, celebration, joy, positivity, food, and music. For marketers, festivals are an excellent opportunity to reflect the same energy as their audience and connect with potential customers. Using the spirit of festivals, a brand can promote its products effectively, leading to greater sales and helping them create …
Videos are the most interacted with content forms in the digital world that have led to the increase in social media consumption. Why? Because they are easy to digest, entertaining, and engaging at the same time. This is why video-centric platforms like Tiktok and Instagram have gained so much popularity in recent years, inspiring other social media apps to keep …
Ever looked at someone’s social media and thought to yourself, “Wow. I wish I had that life.”? Well, you are not alone. In this digital era, many people (not just teens and young adults) pass their time scrolling through social media, looking at feeds of their favourite singers, actors and even friends and acquaintances. Social media has changed how we …
Over the years, Instagram has metamorphosed from a photo and video sharing platform to a multimedia platform. In its initial days, it was used by people to share their selfies and pictures of their food and trips. From there, Instagram has come a long way. The platform now allows users to share reels (short 30-90 sec videos), IGTV videos (series …
From newspaper columns to career portals to social networking apps, job-seeking technology has evolved faster than caterpillars do to butterflies. As we grow towards a new world, career portals are undergoing extinction and apps like LinkedIn are the latest species to takeover career search. LinkedIn has a lot of benefits for its users. Apart from looking at jobs, it can …
2022 has been a busy year for Instagram developers. The app has been evolving by leaps and bounds with new updates rolling out every month. The latest update of the platform is Instagram subscriptions. Much like Facebook Subscriptions, this update will help creators connect and build scalable and sustainable businesses powered by the support of their communities. With the latest …
If you remember, in April 2022, Elon Musk offered to buy Twitter which caused a lot of noise in the social media world. However, now the billionaire wants to end his $44 billion deal to buy the social media platform as per a letter sent by his lawyer to the company’s chief legal officer on Friday, July 8. The announcement …
NFT. It has been a while since the new acronym has taken over the internet. And now, Instagram is bringing it to the platform. So, what is the hype with NFTs? Actually, what are NFTs in the first place? If you don’t know what NFTs are, NFT stands for non-fungible token and is a unique digital term. These are cryptographic …
