Apparently, Facebook was one of the most utilized Ad Platforms for companies in 2020. About 9 million companies leveraged Facebook Ads for their business. And why not, Facebook has the biggest audience network globally. So, it’s pretty logical why brands can’t avoid using Facebook. Hold on, are these brands getting the ROI as expected? As we have seen in the …
The impact of influencer marketing on consumer behavior is comparable to that of the popular kid in school. People want to befriend them, know their interests and are willing to follow their direction. Today, social media influencers have different platforms to communicate their interests directly with their fans and followers, no matter how many. By knowing how the influencer-follower relationship …
Unreal, fictional, unbiased, and 24/7 available; Virtual influencers are becoming a trend of the giant industry. Lil Miquela Sousa has over 2.5 million followers and has released 15 Spotify singles. She has starred alongside Bella Hadid for Calvin Klein and is the face of Prada and Samsung. Everyone thought her to be of flesh and blood until the social media …
“Technology may be a vast stretch of an ocean filled with qualms; you dive in it with no life vest only to understand later that you simply are drowning deep!” Comical and incongruous how the underlining theme of “The Social Dilemma” used the same social media platform to target its audience. From connecting families across borders, acting as an organizational tool for activists, supporting businesses, exasperating issues such as mental health, …
“If, according to you, Instagram is just for selfies, staged shots of food, and sunsets, you are woefully mistaken.” With Facebook at its rudder, the number of active users are increasing regularly, and 87% of top brands are adopting social media platforms as an opportunity to reach their target audience. There is no better time than now for brands to …
Tiktok has been a huge sensation in the past few years on the digital media platform. Literally, everyone is a star with using a Tiktok today. You never know, you might land up starring in a Bollywood movie with your skillsets exposed on Tiktok. So how exactly are businesses using this to their advantage? Understanding how the platform works Businesses …
Brands are continuously making efforts to compete for attention on their social media platforms and with so much noise and continuous messaging it’s hard for brands to grab attention towards their pages. So, how can you make your voice heard? Therefore, we need to cut through the noise and find ways to stand out from the crowd. So, here we …
NEW INSTAGRAM UPDATE! Woah! Instagram is bombarding us with its new updates. The explore page will have a new dress up i.e. a new look, the comments will be filtered as the anti-bullying update, you can create your own filters, etc. etc. But what’s exciting and the best among all? Let me reveal the latest Instagram update. Oops! I already …
Yes! I guess the percentage of the number of people getting bullied is higher than the ones who bully others because I have seen it happening everywhere schools, colleges, workplace, among family, friends, etc. etc. and the biggest platform the SOCIAL MEDIA. God!! when are these psychopaths going to learn their lessons? It’s a ***king crime darling! People have been …
An occasion to shower more love and update more statuses, images, snaps for and with mothers. We are living a life where our moms are much active on every social media app than we are. I remember once my mom shared a post and tagged on her wall on Facebook and guess what the video was about? “How to overcome …
