When Covid-19 commenced, it changed everyone’s lives and perspectives, and purchasing preferences overnight. Luxuries did not seem attractive as the need for necessities was more important. Eating at a high-end restaurant was not important but the availability of ingredients and essentials was important. Due to this, many brands have faced huge setbacks with a series of lockdowns and unlocks taking …

If you are looking for a job in a tough market, you need practical strategies. Doing a job search can be tough even when the market is good. Now, given the current situation of a pandemic, navigating a search may even be more challenging. Therefore, you will learn a lot on the way.  On the other hand, some means can …

Setting up your own business is not any small feat. Several things are on your mind, from managing your funds to knowing what your customers need. Marketing won’t be at the forefront of what your business needs and you would possibly not be considering Public Relations services in the least. However, if done right, PR can give your business the simplest result and only use a minuscule amount from …

A couple of years ago, not many individuals and organizations knew what is PR, and how important it is and the many benefits that are associated with it. A concept of a PR agency as well as seldom heard of and not considered as a major requirement for any organization. However, as years went by, and Public relations gained its …

Public Relations seems to be a very lucrative career option but few things need to be kept in mind before beginning your career in this field. 1. Good Communication Skills Having a good command over your language both verbal and written is one of the most important factors in this field. It can either make or break your future career. …

When you conduct a PR activity, you have to set the parameters of evaluating your PR exercise then and there itself. This is a prerequisite to analyze public relations activities in order to assess the performance of an organization. Many PR professionals evaluate the results of PR operations against the intended business objectives of a company, but one must not …

A lot of organizations see public relations as free advertising. Organizations usually focus on sharing their brand story through PR. Drafting a press release or article and disseminating it out through a news wire no longer cuts it. You need to plan and be very careful with your PR approaches to make sure of your company’s success. 5 most common …