Public Relations seems to be a very lucrative career option but few things need to be kept in mind before beginning your career in this field. 1. Good Communication Skills Having a good command over your language both verbal and written is one of the most important factors in this field. It can either make or break your future career. …

When you conduct a PR activity, you have to set the parameters of evaluating your PR exercise then and there itself. This is a prerequisite to analyze public relations activities in order to assess the performance of an organization. Many PR professionals evaluate the results of PR operations against the intended business objectives of a company, but one must not …

A lot of organizations see public relations as free advertising. Organizations usually focus on sharing their brand story through PR. Drafting a press release or article and disseminating it out through a news wire no longer cuts it. You need to plan and be very careful with your PR approaches to make sure of your company’s success. 5 most common …