A few years back, the terminology of visual effects, aka, VFX, was introduced in the digital media industry. With the emphasis being built constantly on good content and storytelling techniques, the era of VFX emerged at a slow to a steady pace. Over the years, with the advancement in technology, software’s have been developed such as Final Cut Pro, Adobe …

Why is content marketing significant to build up your business? The old-style classical marketing has become less and less effective with time; with the flow of time the trend keeps on changing and with the advancement in the marketing techniques, there has to be a better and improvised way. Content marketing involves creating and sharing relevant free content to attract …

What refers to as Influencer Marketing? Through fundamental platforms, influencer marketing is a form of social media marketing that see to advertisements and product mentions and endorsements from influencers–people who have a steadfast social media following and are seen as specialists in their forte. Influencer marketing is successful because of the high amount of trust that influencers have built up …

There was a time when people did not use the internet. During these times, the graphic designers had to put a lot of effort into putting together the printed portfolios with the hope that they would get interviewed by some reputed business someday and get work. However, times have changed and the entire world is connected to the internet and …

The ‘new year, new me’ is not only for individuals but for our businesses as well. With time the business needs to evolve. The strategies change and new plans get in place. The online world is ever changing. In this age of digital transformation, most companies start making plans and strategies for the year.  The technological pace continues to increase …

Blog graphics are usually underestimated and not paid attention to. You should pay heed to the graphics too if you want your blogs to be a success. These are one of the important factors. It helps and gives great weightage to the look and feel of the blog. It literally acts as the face of the blog. The graphics you …

Your company be it small or large scale, MNC or local, you need a digital marketing agency. But before choosing, you should do some homework so that you get best of both worlds. Every agency will try their best to pitch you, they want to bite more than they can chew, but you need to smart enough to see the …

Since PR and Digital Marketing have started going hand-in-hand the branding strategies have gone a level higher than ever before. Digital marketing is a boon to the Public Relation Industry. Gone are the traditional ways of public relation activities. PR is much more than media stories & is touching boundaries of advertising and marketing. Building brands, maintaining and diversifying them …

Copy writing in one of the most vital skills one can ever possess. Especially if you belong to the creative world and want to stand out with effective copies to make your brand look much better, it is essential for you to understand the need of the effectiveness in it. Not only for marketing purposes but a good writer will …

Every business owner today, whether small or large are wanting to use different techniques of marketing to bring more business. To mention, Email marketing is considered to be one of quickest form of marketing which is being adapted by many. It is quite visible that the benefits of email marketing are certainly the reason. Keep on reading further and you …