A wise person once said: you can’t hit a target you cannot see. If you don’t know where you are going, you will end up elsewhere, lost, away from your original goals. Having a target in mind will help you achieve your goals more quickly. In digital media marketing, the target you need to set is a target audience you …
Called ‘the new internet’ by enthusiasts, Web 3.0 has become a buzzword lately. But what is Web 3.0, why is it called so, and how will it impact the way brands approach content, marketing and advertising? Like everything else, the internet is evolving too, and Web 3.0 is the next stage of evolution for the world wide web. It is …
In August 2021, Google announced that starting June 30, 2022, they will no longer allow Expanded Text Ads, also known as ETAs, to be created. For providers of digital marketing services, changes like these aren’t anything new. The change was announced to simplify how search ads are created and drive performance with automated tools. The announcement came after the search …
Imagine not getting access to important information online because you have a disability. This is what happens with more than 26.8 million* people in India. According to the United Nations and World Health Organisation, 15% of the population has some type of disability. If you could make some simple changes to your site that would benefit this percentage of people, …
Love him or hate him, Elon Musk is one of the most eccentric billionaires of our times. On April 4, the Tesla CEO joined Twitter’s board of directors with a 9.2% stake in the company. This is not the first time Musk did something that took the internet by storm. His financial decisions and investments always give us something to …
The art of persuasion is vital for any marketing strategy. It helps you reach the right audience and guide them until they are ready to convert. In the digital world, this persuasion is achieved through content marketing. Most large businesses have a full-on content marketing strategy that includes regular blogs that help in the inflow of revenues. It is equally …
Internal and external links make the web navigable. When utilized appropriately, they are both great for your search engine optimization (SEO) strategy. If you are just starting your SEO journey or are planning to hire a search engine optimization agency, you might have seen the term ‘internal links’ and ‘external links’ and wondered what they were. In this blog, we …
With more than 750 million members worldwide, LinkedIn has emerged as the largest online professional network in recent years. As a B2B-centric resource, LinkedIn is one of the best platforms for marketers to connect and build strategic relationships. Studies show that 80% of B2B leads come from LinkedIn. The platform provides opportunities to create content in your niche that reaches …
Good quality, helpful and engaging content is key to the success of any digital marketing strategy. Great content will enable you to reach specific target audiences by providing useful information they are looking for. By delivering excellent content, you attract readers by showing a willingness to help them find the right products/ services, encouraging them to engage with your site, …
Years ago, remote working was considered only for customer service positions at less than minimum wage, and it wasn’t until recently that companies were forced due to the coronavirus pandemic, to extend work beyond their office walls. Many companies that were not accustomed to managing work online were thus caught by surprise. The truth is that managing a remote team …
